Brand Identity for Prevent Suicide NJ Campaign | NJAAP

 

Our Services: Branding Guidelines, Template, Assets Development

Issue Area: Health

 

Neta Collab and Prevent Suicide New Jersey collaborated to develop assets and branding guidelines to launch a new Prevent Suicide campaign, supporting their youth engagement work in New Jersey.

Our objective was to design assets and branding guidelines reflecting youth's power, student diversity, and the importance of mental health and wellness. We worked with Prevent Suicide New Jersey’s team and their Youth Planning Committee to ensure our materials were youth-centered and engaging to their target audiences. In addition, we developed materials for educators and leaders across the state to ensure they add reliable resources to help have conversations with youth about suicide.

 
 

Asset Development

For this project, we created assets that could be utilized across the campaign, this included these stickers.

 
 

Branding Guidelines

Our campaign branding guidelines include important recommendations and guidance around utilizing the logos, fonts, colors, and any assets.

 

Our branded campaign materials created consistency for the campaign, included youth voices, and ensured long-term usage for the organization.

 

Our Team

The following Neta team members were part of our partnership with All in Education.

 

Julia

Designer

Rose

Strategist

Alexis

Project Lead

 
 
 

Neta Collab is a marketing and creative agency for social impact.

Are you interested in collaborating?

 
Ambar Januel

Ambar Januel is a marketing strategist, artist, and creative director focused on utilizing innovative digital solutions to advance social justice issues. Ambar is passionate about growing political power through genuine community engagement, working with Latinx (especially immigrant and Spanish speaking communities), amplifying creative voices in the advocacy space, and empowering organizations authentically by advancing community leaders first.

https://www.ambarjanuel.com
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