Advertising to Advance Reproductive Health Access | Tapestry Health
Issue Area: Health, Reproductive Rights
Our Services: Creative, Ads, Strategy, Landing Page Design, Writing
Neta Collab and Tapestry Health worked together to develop and launch a campaign to promote their sexual and reproductive health services in Western Massachusetts.
Why is this campaign important?
In the face of a dramatic surge in syphilis cases and the increasing prevalence of crisis pregnancy centers targeting individuals seeking abortion care, amplifying Tapestry's services has become crucial for safeguarding community health and reproductive rights.
Project Objectives
Develop and implement a targeted marketing strategy to boost community awareness of Tapestry Health's sexual and reproductive health services in Western Massachusetts.
Create and distribute clear, accurate, and accessible information about sexual health and reproductive rights, particularly focusing on syphilis prevention and abortion care, to counteract misinformation from crisis pregnancy centers and other unreliable sources.
Design and launch outreach initiatives that specifically target underserved populations in Western Massachusetts.
Ad Content
We developed simple and informative ad graphics and billboards. These were placed across digital platforms, digital billboards, billboards, and posters in targeted communities.
Billboard Results
We worked with LAMAR in Western Massachusetts to place ads in target neighborhoods.
616k
Impressions
43k
Plays (digital billboard)
Digital Ad Results
We worked alongside Tapestry Health to place ads on Meta and Google.
2.1m
Ad impressions
15.2k
Website clicks
$0.65
Cost per click
Our Team
Neta’s team includes members with years of experience working with reproductive justice and in healthcare services who understand the complexities in serving marginalized communities.
The following Neta team members were part of our partnership with Tapestry Health.
Shei
Project Advisor
Erin
Writing
Randy
Writing & Ads
Ambar
Project Lead & Strategy
Julia
Design
Neta Collab is a marketing and creative agency for social impact.
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