Brand Identity: Abuelas Project | Latinos in Heritage Conservation

MarketingCreativeMerchBranding
Written By Ambar Januel
 

Issue Area: Conservation

Our Services: Logo Development, Branding Guidelines, Social Media Templates

 

Neta Collab and Latinos in Heritage Conservation collaborated to develop branding guidelines and assets for The Abuelas Project.

 

Project Objective:

Design unique branding, including a logo an branding guidelines, that visually highlight the power of abuelas and their stories.

 
 

For our logo projects, we always work with our partners to ensure they are applicable across printed and digital materials.

 

In addition to the core branding for the project, we developed materials for “Abuela on the Road”, a project that took The Abuela Project on a road trip through Route 66, focusing on highlighting the important impact of Latinos and cultural heritage along the route.

 
 
 

Our Team

The following Neta team members were part of our partnership with Latinos in Heritage Conservation.

 

Julia

Project Lead & Designer

Máxima

Strategist

Ambar

Strategist

 
 
 

Neta Collab is a marketing and creative agency for social impact.

Are you interested in collaborating?

 
Ambar Januel

Ambar Januel is a marketing strategist, artist, and creative director focused on utilizing innovative digital solutions to advance social justice issues. Ambar is passionate about growing political power through genuine community engagement, working with Latinx (especially immigrant and Spanish speaking communities), amplifying creative voices in the advocacy space, and empowering organizations authentically by advancing community leaders first.

https://www.ambarjanuel.com
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