To Immigrants With Love Campaign Management | I Am An Immigrant
Our Services: Strategy, Social Media Management, Content Creation
Issue Area: Immigration
Neta Collab and I Am An Immigrant collaborated on the yearly To Immigrants With Love campaign that amplifies the power of immigrant stories and encourages participation by writing letters of love to immigrants.
Project Objectives
Successfully launch and encourage participation in the yearly To Immigrants With Love Campaign
Develop a comprehensive strategy to reach immigrants and ally’s through the month of February.
Create culturally-informed content that connects with diverse immigrant communities.
We developed a unique campaign for To Immigrants of Love, featuring immigrant stories through graphics and simple videos focused on highlighting immigrant voices.
Our Content Process
Neta Collab developed a content series highlighting the joy and resilience of immigrants and their families stories. Immigrants are not a monolith — video content and graphics were created to show the unique conditions that compelled immigration and how each person and their families adapted to a new country.
To Immigrants With Love
We featured immigrants who had written love letters to themselves, showcasing love, joy, strength, and determination throughout their journey as immigrants. These letters are powerful as a space to share their voices and experiences as immigrants.
Instagram Results
During the To Immigrants With Love campaign, we compared our analytics from the beginning to the end of the month.
1,192%+
Increase in people reached
174%+
Increase in profiles visits
580+
New followers
Our goal was to share the stories of love within immigrant families and communities and authentically engage the IAAI audience.
Our Team
Neta’s team includes immigrants and people descended from, or in relation with immigrants, as well as members with years of experience working in pro-immigrant and immigrants’ rights spaces.
The following Neta team members were part of our partnership with I Am An Immigrant:
Stacey
Designer
Maxima
Strategy & Writing
Alexis
Project Lead
Ambar
Strategy
Shaunté
Video Editor
Neta Collab is a marketing and creative agency for social impact.
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