Campaign Strategy & Branding for Multilingual Education Initiative by ALL In Education
Our Services:
Campaign Strategy & Messaging
Brand Identity Development
Creative Asset Production
Digital Advertising
Landing Page Development
Collateral Design
Social Media Templates
Issue Area:
Education Justice
Language Equity
Teacher Diversity
We partnered with ALL In Education to develop the "Multilingual Minds" campaign, positioning multilingualism as our power.
Our collaborative process included extensive research into Arizona's educational landscape, analysis of teacher diversity statistics, and development of tailored messaging for multiple audience segments.
Multilingual Minds Strategy & Messaging
We created a comprehensive campaign strategy including working with the team to name the campaign ("Multilingual Minds"), core messaging pillars, and audience-specific communication approaches. Our messaging framework emphasized inclusivity, positioned multilingualism as an asset, framed education as an investment in Arizona's future, and created urgency through compelling data storytelling. These strategic foundations established a cohesive voice for the campaign across all touchpoints.
Visual Identity & Creative Direction
The Multilingual Minds visual identity featured a distinctive logo, color palette, and typography system that celebrated linguistic diversity. Our design approach incorporated black and white photography with vibrant color overlays to create a powerful, recognizable campaign aesthetic.
Sustainable Content System
To ensure ongoing momentum, we created a suite of social media templates, content calendars, sticker designs, and promotional materials. These assets were specifically designed for easy adaptation by ALL In Education's team, empowering them to continue the campaign independently.
Campaign Landing Page
Our custom-designed landing page served as the campaign hub, featuring compelling statistics, clear messaging about multilingual education benefits, and conversion pathways for our target audiences.
Our Team
The following Neta team members were part of our partnership with All in Education.
Julia
Designer
Rose
Strategist
David
Designer
Neta Collab is a marketing and creative agency for social impact.
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