Campaign Strategy & Branding for Multilingual Education Initiative by ALL In Education

 
 

Our Services:

  • Campaign Strategy & Messaging

  • Brand Identity Development

  • Creative Asset Production

  • Digital Advertising

  • Landing Page Development

  • Collateral Design

  • Social Media Templates

Issue Area:

  • Education Justice

  • Language Equity

  • Teacher Diversity

 

We partnered with ALL In Education to develop the "Multilingual Minds" campaign, positioning multilingualism as our power.

Our collaborative process included extensive research into Arizona's educational landscape, analysis of teacher diversity statistics, and development of tailored messaging for multiple audience segments.

 

Multilingual Minds Strategy & Messaging

We created a comprehensive campaign strategy including working with the team to name the campaign ("Multilingual Minds"), core messaging pillars, and audience-specific communication approaches. Our messaging framework emphasized inclusivity, positioned multilingualism as an asset, framed education as an investment in Arizona's future, and created urgency through compelling data storytelling. These strategic foundations established a cohesive voice for the campaign across all touchpoints.

 

Visual Identity & Creative Direction

The Multilingual Minds visual identity featured a distinctive logo, color palette, and typography system that celebrated linguistic diversity. Our design approach incorporated black and white photography with vibrant color overlays to create a powerful, recognizable campaign aesthetic.

 
 
 

Sustainable Content System

To ensure ongoing momentum, we created a suite of social media templates, content calendars, sticker designs, and promotional materials. These assets were specifically designed for easy adaptation by ALL In Education's team, empowering them to continue the campaign independently.

 

Campaign Landing Page

Our custom-designed landing page served as the campaign hub, featuring compelling statistics, clear messaging about multilingual education benefits, and conversion pathways for our target audiences.

 

Our Team

The following Neta team members were part of our partnership with All in Education.

 

Julia

Designer

Rose

Strategist

David

Designer

 
 
 

Neta Collab is a marketing and creative agency for social impact.

Are you interested in collaborating?

 
Ambar Januel

Ambar Januel is a marketing strategist, artist, and creative director focused on utilizing innovative digital solutions to advance social justice issues. Ambar is passionate about growing political power through genuine community engagement, working with Latinx (especially immigrant and Spanish speaking communities), amplifying creative voices in the advocacy space, and empowering organizations authentically by advancing community leaders first.

https://www.ambarjanuel.com
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