Campaign Strategy: Building Latino Voter Power | Aquí Se Vota
Issue Area
Civic Engagement
Our Services
Creative
Ads
Strategy
Voter Support Messenger Management
Social Media
Influencers
Neta Collab and Aquí Se Vota, a campaign run by Instituto, worked together to launch a voter engagement campaign to support first-time Spanish-Speaking Latinos in Arizona to vote.
Why is this campaign important?
“In the 2018 midterm election, about 11.7 million of the 29 million eligible Latino voters turned out, according to the Pew Research Center.” - The Dallas Morning News.
The majority of voter outreach does not prioritize Latino voters, and the technicality of how to register and vote, especially for first-time voters, can dissuade engagement.
The Aquí Se Vota campaign allowed us to speak directly to voters, supporting their needs to ensure they have what they need to vote.
Project Objectives
Reach Spanish-first Latino voters
Ensure Spanish-speaking voters have the information they need to register and vote
Provide hands-on support to voters to guide them through the process
Challenge:
First-time voters, especially those whose first language is not English, often need support to understand how to register and vote.
Solution:
We set up and managed FaceBook Messenger Ads that led voters directly to our Spanish-speaking support team.
Our team responded to their messages on Facebook. We were able to answer questions on where to register to vote, how to vote, and how to vote by mail.
We created a variety of video content for the ads and social media accounts, including videos featuring influencers and celebrities.
Our goal for these videos was for them to be casual and easy to engage with.
Our Impact
Our Facebook Messenger ads provides hands-on support to voters in Arizona.
1m
People Reached
15k
Messenger Visits
7m
Impressions
We designed custom sticker packs to send to the Aquí Se Vota community.
These were printed and mailed, and they were utilized through Giphy for Instagram stickers.
Our Team
Neta’s team includes Latinos and Spanish speakers who were able to run the campaign while understanding the complexities of Latino voter’s needs for voting in Arizona.
The following Neta team members were part of our partnership with Aquí Se Vota.
Yazmin
Data & Reporting
Aida
Messenger Management
Randy
Writing & Ads
Ambar
Project Lead & Strategy
Julia
Design
Neta Collab is a marketing and creative agency for nonprofits.
We prioritize culturally competent marketing that connects with your communities.
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