Landing Page for Syphilis Testing | Tapestry Health
Issue Area: Health
Our Services: Website Design & Development, Copywriting, SEO
Neta Collab and Tapestry Health worked together to write, design, and launch a landing page to promote syphilis testing in Western Massachusetts.
Neta also supported Tapestry with the ads for this campaign, view the case study here.
Project Objectives
Design a site that is accessible, encourages appointment booking, and engaging to navigate and read.
Develop a non-judgemental landing page for people unsure of their symptoms or status.
Identify a landing page structure for specific Tapestry services.
Successfully launch the landing page through engaging ads and content.
Our Process
Step 1: Research | Step 2: Copywriting & SEO | Step 3: Design
At Neta, the research is just as important as the design. We dug into syphilis cases and data in Massachusetts, mapped out SEO priorities, identified audience demographics, and ensured our landing page aligned with the communities Tapestry serves.
When designing the landing page, it is our priority to ensure it leads viewers to take action while ensuring accessibility and engagement across the page.
While the landing page was developed for a campaign, it was developed to ensure longevity for the service area on the Tapestry site.
Our Team
Neta’s team includes members with years of experience working in health and reproductive justice issues.
The following Neta team members were part of our partnership with Tapestry Health.
Randy
Writing & SEO
Ambar
Strategy
Julia
Design
Neta Collab is a marketing and creative agency for social impact.
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