GOTV Merch & Graphic Design: Encouraging Young People To Vote For Environmental Justice with Defend Our Future
Our Services
Merch Design
Custom Illustrations
Production Management
Graphic Design
Issue Area
Environmental Justice
Civic Engagement
Merch
T-Shirt
Hat
Totes
Sticker Pack
Neta Collab and Defend Our Future worked together to design and produce a series of GOTV merch and graphics.
Project Objective:
Design unique merch items and graphics that highlight the urgency in voting to protect the environment while targeting young voters.
Why is this important?
Environmental justice is a critical issue that disproportionately affects young people, who will inherit the long-term consequences of climate change and environmental degradation. According to a 2021 Pew Research Center survey, 76% of Gen Z and Millennial Americans view climate change as one of their top concerns for the future.
Despite their high level of concern, engaging youth in environmental activism and civic participation remains a challenge. Traditional outreach methods often fail to resonate with younger audiences, who are primarily active on social media platforms and seek authentic, visually appealing content.
Graphic Design
Our design vision was focusing on environmental justice while amplifying simple, yet important language about protecting our earth.
Merch Design & Production
We designed and managed production for various merch items for Defend Our Future.
When we manage production, we provide screening time for quality control. We are also able to manage shipping as needed.
Our Team
The following Neta team members were part of our partnership with Defend Our Future.
Julia
Designer
Stacey
Designer
Ambar
Strategy & Production
Erin
Production
Neta Collab is a marketing and creative agency for nonprofits.
We prioritize culturally competent marketing that connects with your communities.
Are you interested in collaborating?
