New York Immigration Coalition
Through a partnership with the Abundant Futures Fund, we became the creative partner that implemented bold, culturally rooted, and action-driving work for the New York Immigration Coalition.
Our work focused on identifying creative opportunities to shift the anti-immigrant narrative to one that celebrates immigrants across New York State.
Together, we built the "New York is for All" campaign’s digital home using research-backed messaging, community-centered storytelling, and a multi-platform creative strategy - poster series, digital postcards, and a dedicated website.
Regional Narrative Posters
The "New York is for All" campaign needed to reach across divides, from the five boroughs to upstate cities to rural farmlands. So we created four posters, each telling a different immigrant story. Bold, vibrant designs built not just to be seen, but to move people from awareness to action.
Immigrants make NY complete
Immigrants belong here
Immigrants grow the food we eat
Immigrants renew our communties
Community Hub
We designed and produced the full campaign website as the hub for "New York is for All." The site centered immigrant stories and gave communities the tools to spread them through downloadable creative assets they could post and share in their own spaces. It transformed passive visitors into active supporters.
The site featured the video series, key impact data, and a pledge for New Yorkers to stand with their immigrant neighbors.
Digital Postcards
Most immigration stories are told about immigrants, not by them. So we traveled across New York State, from Brooklyn to the Hudson Valley, to capture visual stories from immigrant communities.
Each cinematic video postcard featured affirmations of their belonging and their role in building New York. The content was built for social media, ads, and the campaign website.
A New York for All Keeps Immigrants Safe.
Children deserve to feel secure in their schools.
We build trust by taking care of our neighbors.
A safe New York protects immigrants.
A New York for All Celebrates Our Immigrant Legacy.
Immigrants are the builders, dreamers, and workers who shape our economy.
Immigrant workers kept the city running during the pandemic.
Immigrants built New York.
A New York for All Keeps Immigrant Families Together.
No family should have to live in fear of being separated.
No child should have to worry whether their parents will come back from work.
Everyone deserves due process, including immigrant families.
A New York for All Protects Immigrant Workers.
From farm to delivery to restaurant, immigrants keep New York running.
Immigrants contribute billions in taxes that fund schools and public services.
From running bodegas to local salons, immigrant workers fuel our economy.
The 'New York is for All' campaign centered immigrant voices across every touchpoint, from the posters on subway cars to the stories on social media to the website at the center of it all. The result: a statewide movement that reframed immigration from threat to essential.
Project Team
Randy Palacios
Stacey Lo
Máxima Guerrero
Orlando Urbina
Julia Sorrenti
Ambar Lopez
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