Órale
Branding, Book Design, Art Ambar Januel Branding, Book Design, Art Ambar Januel

Órale

Neta Collab partnered with Órale on a full rebrand and rename, developing a powerful identity rooted in their mission to build a thriving immigrant-led movement to end criminalization and secure bold protections for immigrants.

We also designed a bilingual cookbook celebrating community recipes and the cultural significance of food equity, featuring recipes with stories and community photography, into a warm, professional publication.

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Define American
Design, Art Ambar Januel Design, Art Ambar Januel

Define American

Define American's research identified the "Moveable Middle" — people open to pro-immigrant perspectives but not yet convinced. The research proved what messaging strategies actually work with this audience.

We redesigned the report series, each built on the last: from understanding audience segments, to showing how stories shift perspectives, to illustrating how immigrants enrich communities. Bold typography, vibrant colors, and custom illustrations made complex research built to be read, shared, and acted on. The unified visual system turned research findings into a movement.

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