Florida Rising
Neta worked with Latinas en Marcha, a program run by Florida Rising, to develop a refreshed account that deeply focused on amplifying important policies and political updates that affect Latinas in Florida and their communities.
Our work included coverage on abortion access, immigrant rights and justice, LGBTQ+ rights, endorsed candidates, GOTV, and more.
Branding
We worked with the Florida Rising team to create a new style across social media graphics, including one-off event materials and logos for campaigns like Aborto Libre.
Social Media Management
We developed ongoing social media content, including graphics, illustrations, and videos, for the Latinas en Marcha account.
Instagram Results
In our collaboration, we saw the following growth across the Instagram account.
136.7%+
Increase in people reached
17.4%+
Increase in profile visits
30%+
Increase in new followers
GOTV Ad Management
We worked alongside Florida Rising to manage ad placements for the 2022 election across digital platforms. Including Meta, Google Ads, YouTube, and Snapchat.
3.3m
Ad impressions
189k
Website clicks
$0.20
Cost per click
Project Team
Julia Sorrenti
Ambar Lopez
Randy Palacios
Aida Lopez
Neta Collab is a creative agency for nonprofits and social good.
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