Tapestry Health

BrandingAdsPhotographyWebsiteMarketingVideos

Jan 7

Comprehensive marketing partnership with Tapestry Health, providing integrated services across Sexual & Reproductive Health, Harm Reduction, WIC programs, and organizational development to advance accessible, community-centered healthcare in Western Massachusetts.

Strategic Marketing Support

We provided dedicated creative and strategic support through monthly retainer hours, functioning as Tapestry's integrated marketing department with regular strategy calls, content creation, and project management across all programs and the development team.

Branding Refresh

We refreshed Tapestry's visual identity with updated brand guidelines, color palette standards, and reusable templates to ensure consistent, professional presentation across all three programs and community touchpoints.

STI Campaign Launch

We developed simple and informative ad graphics, a landing page, and a billboard. These were placed across digital platforms and on printed materials in targeted locations.

Campaign Graphics

Educational carousel graphics for STI awareness, birth control information,
harm reduction toolkit guidance, and medetomidine drug supply education.

Billboard

Ads Management

Strategic paid advertising campaigns across Meta, Google Search, Google Display, Spotify, and Grindr for over two years to drive service utilization and increase awareness of harm reduction, sexual and reproductive health, and WIC services across.

14.5M

Impressions across all platforms

77K

Clicks driving service inquiries

768K

Google Search impressions

Ad Content

Social Media Content & Strategy

We develop content calendars with ready-to-share graphics,
service announcements, and educational posts across all programs,
ensuring consistent community engagement while maintaining culturally
responsive messaging for BIPOC, LGBTQ+, and youth audiences.