Somos Votantes & Somos PAC

AdsDesign

Aug 29

The Neta and Somos Votantes team collaborated through ongoing ad management for GOTV campaigns and creative support for ongoing community engagement.

Together, we worked to reach Latino communities during election seasons, increase representation of Spanish-speakers in GOTV work, and ensure our communities have thoughtful, accessible materials to increase civic engagement.

GOTV Ads

The Neta and Somos PAC teams collaborated to implement an ad campaign in Arizona to mobilize Latino voters to vote for Mark Kelly while growing awareness for Somos PAC.

We worked with Latinos to create story-centered ads that talk directly about our communities, the issues that impact us, and the power of our vote.

Ads Management

We ran ads in Arizona across Meta, YouTube, and Snapchat.

1.2M+

People Reached

39K

Landing Page Users

5M+

Impressions

Video Content

We created narrative videos and more casual videos with local voices to test content across ad platforms.

We saw the highest engagement with content that discussed affordability and featured local voices across generations. We ran ads in English and Spanish, receiving the best results with our Spanish-language ads.

Creative Partnership

Neta provided the Somos Votantes team with an ongoing creative partnership, developing graphics, art, and media for ads, social media, event promotion, and print materials.

Campaigns run by and for Latinos are key to ensuring our communities are integrated in elections across the country. As the largest independent Latino civic engagement organizations, we’re proud to support Somos Votantes in their mission.

Project Team

Randy Palacios

Ambar Lopez

Julia Sorrenti

Aida Lopez

Neta Collab is a creative agency for nonprofits and social good.

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The Neta and Somos Votantes team collaborated through ongoing ad management for GOTV campaigns and creative support for ongoing community engagement.

Civic Engagement / Voter Outreach

Ambar Januel

Ambar Januel is a marketing strategist, artist, and creative director focused on utilizing innovative digital solutions to advance social justice issues. Ambar is passionate about growing political power through genuine community engagement, working with Latinx (especially immigrant and Spanish speaking communities), amplifying creative voices in the advocacy space, and empowering organizations authentically by advancing community leaders first.

https://www.ambarjanuel.com

Somos Votantes & Somos PAC

GOTV Ads

Ads Management

1.2M+

39K

5M+

Video Content

Creative Partnership

Project Team

Neta Collab is a creative agency for nonprofits and social good.

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Through partnerships with OC Action and We Are California, we became the creative partner behind the ground-level push to turn out Latino and BIPOC voters in the November 2025 special election.

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Through a partnership with Poder in Action, we became the digital creative partner for one of Phoenix's most rooted grassroots organizations — building collective power with BIPOC and working-class communities fighting for systemic change.

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Maremoto

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