Somos Votantes & Somos PAC
The Neta and Somos Votantes team collaborated through ongoing ad management for GOTV campaigns and creative support for ongoing community engagement.
Together, we worked to reach Latino communities during election seasons, increase representation of Spanish-speakers in GOTV work, and ensure our communities have thoughtful, accessible materials to increase civic engagement.
GOTV Ads
The Neta and Somos PAC teams collaborated to implement an ad campaign in Arizona to mobilize Latino voters to vote for Mark Kelly while growing awareness for Somos PAC.
We worked with Latinos to create story-centered ads that talk directly about our communities, the issues that impact us, and the power of our vote.
Ads Management
We ran ads in Arizona across Meta, YouTube, and Snapchat.
1.2M+
People Reached
39K
Landing Page Users
5M+
Impressions
Video Content
We created narrative videos and more casual videos with local voices to test content across ad platforms.
We saw the highest engagement with content that discussed affordability and featured local voices across generations. We ran ads in English and Spanish, receiving the best results with our Spanish-language ads.
Creative Partnership
Neta provided the Somos Votantes team with an ongoing creative partnership, developing graphics, art, and media for ads, social media, event promotion, and print materials.
Campaigns run by and for Latinos are key to ensuring our communities are integrated in elections across the country. As the largest independent Latino civic engagement organizations, we’re proud to support Somos Votantes in their mission.
Project Team
Randy Palacios
Ambar Lopez
Julia Sorrenti
Aida Lopez
Neta Collab is a creative agency for nonprofits and social good.
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