GOTV Mailers
Neta Collab partnered with Equis Labs and LUCHA Arizona to develop a culturally-driven voter engagement campaign that reimagined traditional GOTV direct mail outreach through visual cultural storytelling and community-centered design.
To reach Latino voters in Arizona, we worked with Equis to develop and produce two cultural mailer tracks reaching 120,000 households.
Neta worked with Equis through every step of the process, from the concept and design to managing local production and distribution.
Track One: Voces Latinas
We created a series of newspaper-style mailers that reimagined voter outreach through the powerful cultural symbol of the luchador.
This approach transformed traditional GOTV materials into a compelling community publication that families would want to read and save. By integrating authentic storytelling with practical voting guides and resources, we built a bridge between cultural pride and civic engagement.
Track Two: Edición Limitada
Drawing inspiration from lotería, a beloved game that brings Latino families together, we designed limited edition mailers that turned voter education into a cultural celebration.
Project Team
David Varela
Shei Mendoza
Erin Kong
Alexis Woody
Julia Sorrenti
Rose Woody
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