5 Ways Your Nonprofit Can Elevate Its Social Media Marketing In 2025
January 28, 2025 | By Rose Charles
Introduction
Looking to make your nonprofit's social media marketing more impactful in 2025? As algorithms evolve and attention spans shrink, it's crucial to adapt your strategy. Here are five proven tips from our team at Neta, based on our work with over 125 social impact organizations.
Center Community Voices in Storytelling
Organizations that amplify stories from people directly impacted by their work see 2-3x higher engagement rates and build deeper trust with their communities.
You can do this by:
✓ Creating a structured story collection system (templates, regular check-ins, feedback loops)
✓ Establishing clear guidelines for ethical storytelling and consent
✓ Developing a community ambassador program
✓ Compensating community members for their time and storiestestimonials regularly
Utilize Data To Your Content Strategy
Success in 2025 requires combining platform analytics with cultural insights to create resonant content.
You can do this by:
✓ Setting up custom tracking for mission-aligned metrics (not just likes and shares)
✓ Creating monthly analytics reviews to identify content patterns
✓ Testing different content types and measuring community response
✓ Building feedback loops with your target audience
Optimize Platform Specific Content
Your communities engage differently across platforms. Take time to understand where your audience spends and adapt your content accordingly.
You can do this by:
✓ Auditing your current platforms' performance and audience engagement
✓ Creating content specific to each platform and your audiences; for example, your LinkedIn could have posts centered more around team members, funders, and partners.
Platform priority guide:
LinkedIn: Impact reports, thought leadership, partner highlights
Instagram: Community stories, behind-the-scenes, action moments
Facebook: Event promotion, community resources
TikTok: Quick tips, campaign highlights, trending advocacy
Build Strategic Content Partnerships
We can share resources, knowledge, and reach through social media collaboration while building stronger movements.
You can try this by:
✓ Identifying aligned community partners who have similar target audiences to co-create campaigns and posts
✓ Creating a simple process to co-develop posts and reach each other's audiences
✓ Cross-promoting campaigns and initiatives
✓ Tracking partnership impact metrics
Implement Sustainable Social Media Practices
Focus on developing sustainable marketing systems that your team can maintain long-term. This helps prevent burnout while ensuring consistent community engagement.
You can try this by:
✓ Implementing regular check-ins to assess team workload and adjust strategies
✓Creating crisis communication protocols that center community care
Key Systems to Develop:
Content approval workflows
Crisis communication protocols
Team capacity tracking
Content repurposing guidelines
Accessibility checklists
Meet the Author
Rose Charles | Marketing Strategist at Neta Collab
Rose Charles is a creative communications professional based in Miramar, FL, who is passionate about amplifying voices for social justice and equity. She has five years of experience in communications, marketing, and non-profit. Rose's work is deeply personal, driven by a desire to uplift marginalized communities. Her passion for storytelling, crafting multicultural and campaign strategies for BIPOC communities, and writing is a testament to her commitment. As an immigrant, Rose's work is a reflection of her own journey, particularly in her efforts to bridge the gap between the Latinx and Haitian communities. Her advocacy for climate justice further underscores her dedication to marginalized communities.
Now It's Your Turn!
You've just learned a few tips from our team to support your social media marketing efforts. The question is: Which tip will you try to increase your engagement and reach?
Comment on the post below and check out our newsletter for updates when blogs go live.
