Social Media Platform Updates 2025: Strategic Guide for Nonprofits
March 4, 2025 | By Ambar Januel Lopez
Introduction
The social media landscape has shifted dramatically in 2025, presenting new challenges for nonprofits and social justice organizations. This guide provides platform-specific recommendations to help you protect your community while maintaining effective engagement.
This guide will be updated on a regular basis.
Last Updated: March, 2025
Platform Quick Quide 2025
At a Glance: This comparison provides a quick status overview of key social platforms for nonprofits and social justice organizations in 2025. Full analysis and detailed recommendations for each platform follow the table below.
Instagram & Facebook (Meta)
Status: Weakened content policies for hate speech and community protection
Recommendation: Maintain with protection measures
TikTok
Status: Operating but facing regulatory threat
Recommendation: Use cautiously with backup plans
X (Twitter)
Status: High toxicity, reduced moderation
Recommendation: Consider transitioning out
Bluesky
Status: Growing community, stronger safeguards
Recommendation: Worth establishing presence
Threads
Status: Connected to Instagram, inconsistent engagement
Recommendation: Test if on Instagram
Instagram & Meta
Current Platform Status
Meta's removal of fact-checkers has increased misinformation risks
Platform changes now favor "free speech" over community safety
Instagram maintains strong engagement but requires more paid promotion
Content suppression increasingly impacts marginalized voices
Recommended Strategy
Implement robust comment monitoring systems
Create safe spaces using stories and private groups
Budget for strategic paid promotion
Regular community check-ins and feedback loops
Consider opting out of AI training models
Action Steps
Audit your current engagement metrics
Develop a clear comment moderation policy
Create a content backup system
Build a paid promotion strategy that aligns with your values
Build a private community
Utilizing privacy settings to remove tracking
TikTok
Platform Status Update
Operational but facing ongoing regulatory challenges
Uncertain future in US market following recent legislation
Temporary removal from app stores created instability
Engagement patterns shifting as users explore alternatives
Concerning propaganda for current administration
Strategic Approach
For Active Accounts:
Monitor performance metrics closely
Maintain regular content backups
Develop platform transition plan
Focus on transferable content strategies
For New/Inactive Accounts:
Hold off on major investment
Consider alternative platforms
Monitor platform developments
X (Formerly Twitter)
Current Environment
Increasingly hostile for marginalized communities
Platform actively promoting harmful content
Reduced effectiveness for community building
Many progressive organizations and activites have already left
Protection Strategy
Go dormant rather than delete
Pin a clear transition statement
Direct community to safer platforms
Document and archive important content
Maintain handle ownership for security
Emerging Platforms: Strategic Opportunities
Bluesky
Growing alternative for progressive voices
Decentralized model offers more control
Smaller but engaged community
Strong potential for community building
Threads
Meta-backed platform showing promise
Instagram integration provides advantages
Engagement still unpredictable
Worth testing with existing Instagram audience
Community Protection Framework
Essential Safety Measures
Content Moderation
Clear guidelines
Response protocols
Team training
Regular review process
Crisis Management
Emergency response plan
Communication templates
Team roles and responsibilities
Community support resources
Platform Assessment
Monthly safety audits
Engagement quality metrics
Community feedback systems
Resource investment review
Frequently Asked Questions
Should nonprofits still use TikTok in 2025?
Consider your current engagement levels and community needs. If you have an active presence, maintain it while developing backup plans. New organizations should wait for more platform stability.
Is X (Twitter) still viable for social justice organizations?
The platform has become increasingly hostile to marginalized communities. We recommend transitioning to alternative platforms that better protect your community.
Which platforms are safest for community building in 2025?
Bluesky and moderated Meta (Facebook & Instagram) spaces currently offer the best balance of engagement and safety for community building.
How can organizations protect their communities across platforms?
Implement strong moderation policies, regular safety audits, and clear crisis response protocols. Always prioritize community feedback and adapt strategies accordingly.
Looking Forward
Success in social media now depends on strategic platform choices that align with your values and effectively protect your community. Focus on building sustainable practices that prioritize community safety while amplifying your message.
Take Action Now
Contact us to schedule a Strategy Consultation
Join our Monthly Newsletter
Meet the Author
Ambar Januel Lopez| CEO & Founder at Neta Collab
Ambar is a queer Mexican American strategist and creative focused on utilizing community power to advance social justice issues. Ambar is passionate about creative storytelling and empowering leaders and organizations to build powerful brands and campaigns.
Ambar has over twelve years of experience working in design and marketing. She began her first consulting firm ten years ago, where they developed creative marketing campaigns for startups in Los Angeles. During this work, she became dedicated to social justice and consulting for nonprofits. In 2018, Ambar launched Neta to build a space for similar-minded team members with social justice, electoral, creative, and marketing expertise dedicated to providing organizations with capacity and resources.
Ambar is proud to be an art school dropout who has dedicated her career to continuous learning and advancing her professional expertise. In 2023, Ambar completed the LBAN at Stanford Latino Entrepreneurship Initiative - Education: Scaling Up Your Venture. Ambar is a 2023 Tory Burch Foundation Entrepreneur, a 2024 Aspen Ideas Festival Fellow, and a Luminary x Clover 2024 Fellow.
